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Founded in Scottsdale, Arizona, STORE Capital is a diversified REIT (Real estate investment trust) that purchases land and Real estate in the United States. InvestorObserver gives STORE Capital a 33 rating, which is below average. I believe STORE Capital is one of the best investments for the new year, and here’s why:

$STOR Max chart – Google Finance

Because of its high dividend yield of 4.36% ($1.44 yearly/share), STORE Capital is a highly acclaimed real estate sector stock. STORE Capital has an 8.66B market cap with an average volume of 2,190,138 shares traded. Recently, STORE Capital has been extremely bullish on Wall Street. Analysts suggest STORE Capital has a 3.0 value rating, a 3.5-4.0 growth rating, and a 4.0 profitability rating.

$STOR Revenue chart – Seeking Alpha

Revenues since 2015 have consistently risen & have reached all-time highs every year. Although the chart above suggests 2020 and 2021’s revenue estimates will soon be more than 700M, the vaccine (if released to the public earlier) could enable STORE Capital to generate more revenues than the evaluation for 2021. STORE Capital generates enough income that their Revenue fares synonymous with their income. However, their net income fell short in 2020, compared to 2019. In 2020, their income could reach 217.7M, whereas, in 2019, the net income was 285M.

The STORE Capital EPS estimate fell short in 2020, although we can attribute this to the COVID-19 pandemic affecting businesses. Despite STORE Capital having a lower EPS estimate, their dividend/share continued to rise; we can assume this has to do with a growing number of outstanding shares & more bullish sentiment towards the company.

STORE Capital Total Assets (Quarterly) – YCharts

STORE Capital devotes its investment interests to their Real estate assets, which continue to grow. This year, Real estate has been a leading investment option for entrepreneurs. The asset column in STORE Capital’s balance sheet poses an estimate of 8,720.4B, a little more than 2019’s asset report of 8,276.5B.

Because STORE Capital generates enough income & revenue, they’re able to pay off their debts. This year alone, they lowered their long-term debt to 3,564.5B, compared to their long-term debt in 2019 of 3,591.0B. Their liabilities have barely changed, only growing from 3,811.1B in 2019 to 3,811.7B this year.

$STOR Shareholders Equity (Quarterly) Chart – YCharts

The shareholder’s equity of STORE Capital has consistently grown over the past five years since the 2014 IPO, a strong indication that investors are buying more of the stock as time progresses. STORE Capital’s shareholder’s equity is estimated as 4,908.7B today.

STORE Capital on the Real estate business front has increased land & building capacity while limiting debts. Land purchase growth is 2,757.9B, compared to last year’s 2,634.3B. Building growth reached 5,905.6B compared to 2019’s 5,540.7B estimate.

STORE Capital Corporation (STOR) Beta –

Store Capital has a beta over 1. The share price moves in a similar direction to the stock market in the long-term; however, at risk of sudden price changes. In March of 2020, when COVID-19 first impacted the stock market, stock prices dropped substantially. Unfortunately, STORE Capital suffered from the massive losses the market faced. However, since the market has performed well these past few months, STORE Capital’s share price has grown alongside the market. If the market continues to stay bullish, STORE Capital will also continue to fare bullish unless the Real estate industry sector faces sudden regulations or takes a hit.

STORE Capital (STOR) 1Y chart – Robinhood Brokers

Berkshire Hathaway Inc. (Warren Buffett) purchased shares of $STOR in 2017 and has increased their holdings since the summer while selling most of their position in the airline & financial sectors. Warren Buffett promotes the philosophy of buying stocks with high & attractive dividend yields. STORE Capital has a dividend yield of 4.36%, a growing revenue of over 8.55% (YoY), and a recent six-month price momentum of 39.02%.

$STOR is the number 1 stock to have in your portfolio if you plan on investing 20% of your paycheck in the stock market, in my opinion, and one of the greatest value investors of all time also agrees.

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We’re looking at Fluent, Inc. $FLNT today because the stock is bullish on the InvestorObserver’s sentiment indicator. 

$FLNT 1Y chart – Yahoo Finance

Fluent is an acquisition company that mainly focuses on new brands. They also provide marketing and advertising services to growing companies.

Fluent’s stock has had its ups and downs. However, since Christmas Eve, it’s made it to the trending section of new market movers. When trading resumes on Monday, after Christmas, there’s uncertainty concerning whether the market will fare bullish or bearish since Congress has yet to pass a spending bill including $2,000 stimulus checks, extensions to unemployment benefits, and protections for those who struggle to pay their rent. Should Fluent’s stock fare bullish in trading hours, how long will this last? And will new investors invest their money in $FLNT instead of the EV sector and $TSLA options or new gaming consoles?

$FLNT Max Chart – Yahoo Finance

Fluent’s latest closing price is $5.41. Trading closed early at 1:00 PM on Christmas Eve. The last time Fluent’s shares rallied was when they reached their all-time high on October 22, 2009, when company shares were worth $44.75. The 52 weeks high of $5.83 is only a fraction of the once all-time high and merely 7.8% above the current share price. The 52 week low is $1.02 (81.1% below the current share price.)

$FLNT Revenue 9/30/2008 to 10/1/2020 – MacroTrends

On December 18, 2009, company shares were worth $42.85, sometime after the 2007-2008 global financial crisis. Two months later, on February 12, 2010, the company shares were worth $24.95–this is roughly half of what the share price was two months prior–what happened? There was no revenue from December 31, 2009, until September 30, 2013. Fluent started reporting income the year before the share price dropped to a low of $2.70–indicating a weak recovery from the financial crisis. The market was gradually rising in bullish territory. However, on July 20, 2015, the share price made a little comeback, reaching $11.42 a share.

$FLNT Max Macro chart – Google Finance

Because of the COVID-19 pandemic of 2020, Fluent share prices fell to new lows from market uncertainty. The stock closed at $1.20 on March 16, 2020. Since then, there’s been nothing more than bullish sentiment. Fluent’s stock was volatile–riding an average price of $2.41–up until December of 2020.

$FLNT rests at $5.41 until Monday before 9:30 AM – pre-market. I think we will see similar volumes to the last close, when the capacity was high, early in the morning, when day-traders were buying and scalping and swing trading. $FLNT is a risky buy if you consider their previous troubles, although Fluent’s stock is still on a rally with many others, and the market has been nothing but bullish.

$FLNT Beta Chart – Zacks

Fluent, who’s beta is over one, tends to move in a similar direction to the market in the long-term, at risk with significant price changes (Fluent’s current beta: 2.97.) Fluent’s beta change didn’t occur until 2019 and took off in 2020; the pandemic had no bearish effect on the beta rating–with there being 1.16% short interest and 414.67K outstanding shorted shares.

$FLNT Revenue December 2015 – December 2021 (Estimated) – Seeking Alpha

$FLNT posed an estimated YoY revenue of 13.31%, their highest revenue estimate, despite the COVID-19 pandemic initially slowing down businesses. Although many enterprises are closed, Fluent’s gross profit margin of 30.59% provides an excellent indication that the marketing and advertising company is generating profits.

$FLNT Peer Spread – Seeking Alpha

Fluent’s market cap continues to grow because its revenues and gross margin profits are exceptional. Their market cap of 412.97m indicates they’re still not as big as your typical publicly traded blue-chip stock–(the marketing and advertising industry continues to grow.) Their competitors are not far behind Perion Network ($PERI) & Emerald Holdings ($EEX) are less than 50m away from reaching a similar market cap. However, if Fluent’s beta fares positive, and its share price volatility follows the bull market, they will continue to outperform their competitors in the market.

Fluent is a company that is still growing as the market grows. The current overvalued share price worries analysts since the average price ranges 2.41/share. Fluent’s had a rough past since the financial crisis and the global pandemic. However, after the recent 2021 first-quarter earnings report, Fluent is strong financially and continues to pay off minimal debts as their gross earnings pour in & their market cap grows. Three out of six analysts suggest there is a positive outlook for Fluent’s stock. Fluent may not pay a dividend to its investors, just yet, not until their market cap grows in the next five years.

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Nike reported its second-quarter fiscal earnings today. They were good enough to send the stock soaring in after-hours trading; despite facing some losses in regular market hours. Nike wasn’t the only company to surprise investors today. Jumia Technologies has been riding up the bullish trail, and investors of the African e-commerce retail business love it.


The retail sector of the market is still surviving, though shoppers are flooding stores. There is also less foot traffic in big-name retail stores since businesses have either closed, moved, or the pandemic has scared consumers well enough to buy their goods from home. Without a doubt, Nike is a leading brand in the shoe market, with over a million different shoe styles and a hunch for all sport athletic wear. Online retail numbers were good enough for the stock to rally after the market closed on a loss. Nike reported an EPS of 78 cents, up 11%, on revenue of $11.24 billion, a 9% increase. Those numbers are satisfactory for being in a pandemic, with case numbers and deaths still gradually rising.

Nike, at the opening bell, immediately dropped, well-enough into lunchtime. After lunch, $NKE investors drove the stock price up gradually. The price action movement never turned Bullish until a quarter before 4 PM–at market close. Well-after a fiscal second-quarter earnings report, the stock was up almost 5%. For those investors who play the Holiday earnings, this could be a good time for those who believe the brand will do well this Holiday season.

“Coming to Jumia”

I like Jumia because ever since being listed under $15 (then in the summer), there was still a cult following behind it. I had trouble understanding what $JMIA was… not until a friend of mine, Dan Finkel, the stock analyst, took it upon himself to recommend it to me. “You should check it out whenever you get a chance Jumia is going to rip big!” He always touted. Unfortunately, I failed to take his advice at the time. Instead, I focused on dividend stocks since I believed more opportunity entailed for those stocks to stay positive and open for more PPE loans in hopes they would either raise their dividend yields or come up with some lustrous PR campaign that would drive the price higher.

Jumia Technologies provides e-commerce, retail services similar to the United States, Amazon & the Chinese company Alibaba.

Today the stock is listed under the ticker $JMIA. And since I last purchased shares, on December 1, the stock price has gone up almost $15 a share. I consider that paramount–accounting for the emotional blunder I had when I initially made the purchase. Fortunately, the stock price continued to fight on and rose on optimistic hopes.

As of now, $JMIA shares currently price in at $42.51–although I consider that an inflated price for most investors since its substantial drop in early December, how is that for stock-price manipulation? Do I think the stock will go up, down, or sideways….? I’m not entirely sure, although it should be due for a pullback similar to $PLUG… Most investors and traders don’t want to experience their own culture of viruses–and the worst one being a case of the FOMO.